Facetune AI
AI retouching for the social ageAI-powered mobile photo and video editor for retouching, AI headshots, virtual makeovers, and generative styling — built by Lightricks.
- Maker
- Lightricks
- Founded
- 2013
- Pricing
- Free tier · from $6.50/mo
- Last checked
- October 2026
Verdict
AI-powered mobile photo and video editor for retouching, AI headshots, virtual makeovers, and generative styling — built by Lightricks.
Score breakdown
vs Canva AI, the category leaderContent creators, social media influencers, and solopreneurs who need quick AI-powered photo polish on mobile
Key features
- AI Headshot generator — transforms selfies into professional-style portraits
- AI Clothes Changer — virtual outfit try-on using generative AI
- Skin retouching, blemish removal, and teeth whitening
- Virtual hair color and nail art preview
- AI Beard and facial hair filters
- Background replacement and blur
- Generative text-to-image effects (integrated since 2022)
- 7-day free trial with full VIP access
Strengths
- +Highly accessible mobile-first UI — AI retouching tools require no photography expertise
- +AI Headshot generator produces credible professional portraits from casual selfies
- +Broad feature set: virtual clothes changer, hair color, beard filters, skin retouching in one app
- +Freemium entry point lets you evaluate core tools before committing
Weaknesses
- −Monthly plan ($25/mo) is expensive for a mobile-only app — value only holds at the yearly tier
- −AI headshots skew toward influencer aesthetics; output is noticeably stylized rather than photorealistic, making it a poor fit for corporate or LinkedIn use
- −Mobile-only; no desktop client or browser editor limits integration into professional content workflows
- −AI face detection fails at non-frontal angles, blocking feature-level edits on many candid shots
Overview
Overview
Facetune AI is a mobile photo and video editing app developed by Lightricks, the Jerusalem-based company that launched it in March 2013. The app rose to become Apple’s most downloaded paid app in 2017 before pivoting to a freemium subscription model. Since 2022, Lightricks has aggressively integrated generative AI into Facetune — adding AI headshots, virtual try-on, and text-to-image effects — making it one of the earliest mobile apps to offer on-device GenAI editing. The parent company, which employs approximately 600 people, announced in February 2026 that it is splitting its consumer app division (Facetune, Photoleap) from its generative AI video platform LTX, signaling that Facetune is now positioned as a mature cash-generating product rather than a high-growth bet.
Facetune generated roughly $100 million in profits in 2025, demonstrating genuine product-market fit at scale. However, the app’s AI output consistently leans toward polished, social-media-optimized aesthetics rather than photorealistic results — a deliberate design choice that serves its core audience (influencers, creators, dating-app users) but limits applicability for formal or corporate use cases.
Key Benefits
- Zero learning curve on mobile — drag-and-drop retouching and one-tap AI effects are designed for non-professional users; no Lightroom-style adjustment panels to navigate.
- AI Headshots from selfies — useful for solopreneurs and freelancers who need profile photos without booking a photographer; results are presentable for most social contexts.
- All-in-one aesthetic toolkit — skin, hair, nails, outfit, and background editing are bundled in a single app rather than requiring multiple tools.
- Freemium access — basic retouching is free with weekly limits, making it low-risk to trial.
Use Cases
- Social media content creation (Instagram, TikTok profile photos, reels thumbnails)
- Quick headshot generation for freelance or solopreneur profiles
- Virtual wardrobe try-on for fashion creators or e-commerce influencers
- Online dating profile photo enhancement
- Event or personal branding photography polish without a professional shoot
Pricing
Checked October 2026 · USD- Access to core editing tools
- Weekly save limit on edited photos
- Basic retouch and filter tools
- Unlimited saves
- All AI features including Headshots and Clothes Changer
- Early access to new effects
- No watermarks
- All VIP Monthly features
- Billed every 3 months
- All VIP Monthly features
- ~50% savings vs. monthly billing
- Best value tier