Profound
Marketing agent for AI searchAI-search visibility platform whose Aim (AI Marketer) background agent monitors brand citations in ChatGPT, Claude and Gemini and queues fixes for approval.
- Maker
- Profound
- Founded
- 2024
- Pricing
- Free tier · from Custom
- Last checked
- October 2026
Verdict
AI-search visibility platform whose Aim (AI Marketer) background agent monitors brand citations in ChatGPT, Claude and Gemini and queues fixes for approval.
Score breakdown
vs AdCreative.ai, the category leaderMid-size and enterprise marketing teams that want to monitor and improve how their brand appears in AI chatbot answers
Key features
- Brand visibility, sentiment and accuracy tracking across answer engines
- Aim (AI Marketer) background agent that writes memos and opens projects
- Specialised execution agents for research, content and optimisation
- Agent analytics for AI-bot traffic
- ChatGPT Shopping tracking (Enterprise)
- API and CSV/JSON export (Enterprise)
Strengths
- +Aim goes beyond dashboards: it spots a change in brand visibility, explains likely causes and opens a structured project with tasks
- +Tracks brand visibility, sentiment and accuracy across up to nine answer engines on the Enterprise plan, including Perplexity, Claude, Copilot and DeepSeek
- +Marketers keep approval control over what is actually published
- +Enterprise tier includes SSO/SAML, SOC 2, API and CSV/JSON export, with a 24-hour support SLA
- +Named customers include Plaid, MongoDB, Ramp and Zoom
Weaknesses
- −Pricing is opaque: after a 7-day trial the only public option is a custom Enterprise quote
- −Trial is narrow: 50 prompts a day for seven days, three answer engines, one language and region, no API or exports
- −Aim runs on a credit system where complex work uses more credits, which makes costs hard to predict
- −AI-search visibility is a young discipline with unsettled measurement, so claimed impact is hard to verify independently
Overview
Overview
Profound started as an analytics platform for tracking how brands show up in AI chatbot answers, and on 2 July 2026 it launched Aim, a background agent it describes as the first of its kind for marketing. Aim (the product page calls it the AI Marketer) continuously watches a brand’s visibility, sentiment and factual accuracy across assistants such as ChatGPT and Claude. When something shifts, for example a drop in citations, it identifies likely causes, writes a memo, and opens a project with tasks that are handed to specialised agents for research, content creation and optimisation. Marketers approve what ships.
The pitch is moving from vendors handing marketers information to handing them decisions with the work already queued. It is a sensible direction, and Profound has recognisable customers and enterprise controls (SSO, SOC 2, support SLA) to back it. The caveats are commercial and epistemic. Pricing beyond a one-week trial is by quote only, the credit model makes spend uncertain, and the whole field of answer-engine optimisation is young enough that attributing business impact to any tool is difficult.
Key Benefits
- Detection to action: Turns visibility changes into drafted work rather than another chart.
- Human in the loop: Approval stays with the marketing team.
- Broad coverage: Multiple answer engines, languages and regions on Enterprise.
- Enterprise ready: SSO/SAML, SOC 2, API access and an SLA.
Use Cases
- Citation recovery — Investigate and respond to a sudden drop in brand mentions in AI answers.
- Content optimisation for AI search — Draft and refine pages aimed at answer engines.
- Brand accuracy monitoring — Catch incorrect claims chatbots make about your company.
- Agentic traffic analysis — See which AI bots crawl your site.
Pricing
Checked October 2026 · USD- Limited AI Marketer credits
- 50 prompts tracked daily across 3 answer engines
- 1 language and region, unlimited seats
- Custom AI Marketer credits
- 9 answer engines, multiple languages and regions
- SSO/SAML, SOC 2, API and exports
- Email and Slack support with 24-hour SLA